Making better decisions using analytics

Matthew


Every aspect about a product is a hypothesis. 

  1. We assume that customers will complete the onboarding process
  2. We assume that customers will use the main features in our product
  3. We assume that customers will come back to reuse the product
  4. We assume that customers will checkout to complete their purchase. 

By using analytics, we can track key metrics and develop insights on our....

Read more

Creating an app preview video to increase downloads

Matthew


You may have noticed that when you go to the iTunes App Store on your mobile device, you can preview a video of the app. This was a new feature that Apple introduced towards the end of 2014. Adding a video is optional to your app listing.

Its one of the first things a potential user will see for your app. You can show off how the app works in a brief video of up to 30 seconds. You can....

Read more

7 lessons learnt after failing to present an app to a live audience

Matthew


After I launched the Haha app, a number of people reached out to me to see if I could present the app at various events. I knew this would be a great way to get the word out about our app if I could demo it to a large audience. Particularly at relevant meetups and events with the right audience. One of these people included Iz El-Bahnasy, organiser of the Product Hunt Sydney and I....

Read more

How to get media coverage for your mobile app

Matthew


In the past few days I've had interviews with the websites StartupSmart and StartupDaily about our app haha. I have some guests posts coming up about our app as well. All up in the past few years, I've had 70+ articles written about our apps and our business. I've also previously written guest articles for Tech In Asia for 2 years and recieved a number of pitches in my....

Read more

Our new app Haha - send infectious laughter to your friends!

Matthew


Over the past few months, we have been working on an app called "Haha". I'm proud to announce that its now available! Its available on iPhone/iPad and android. Download it here!

Haha allows you to send & receive infectious laughter from your friends. There are 14 laughs to choose from - shrieking witch, chipmunk, baby's laugh, woman's laugh and more! I've got one of my laughs in there too.....

Read more

Have an 'appy Christmas!

Matthew


Have an 'appy Christmas from the Tapmint team. Thank you for your ongoing support in 2014. We hope you get to take a well earned break and spend time with your loved ones over Christmas and New Year.

 

have an 'appy christmas

We'll be back on deck from 5th January 2015. If you have any enquiries, please email us on hello at tapmint.com and we'll get back to you in the New Year.

We're looking forward to 2015!....

Read more

Podcast interview with Streethawk: How our app naturally acquired users

Matthew


We did an interview with David Jones, founder of Streethawk for their new podcast series "Postcards from Pioneers". This podcast series will have guest interviews from people in the mobile app industry. 

Our interview with Streethawk can be found on their blog here. In the 20min podcast, we discuss:

1. How our app "LP Strategy for Letterpress" acquired users
2. Free user....

Read more

How Emotional Design Applies To Apps

Isabell Ip

 

I recently finished the book “Emotional Design: Why We Love (or Hate) Everyday Things” by Don Norman. I wanted to share some of the interesting points about how emotional design applies to what I do every day - designing mobile apps. Even though the book was written for physical object design, a lot of what it talks about also applies to mobile apps and shows a different....

Read more

Awesome Podcasts On Consulting, Bootstrapping, SAAS, Technology and Design

Matthew


I've been getting back into podcasts for the past month or so. I wanted to share the ones that I listen to that have had an influence on me. With the rise of online video and also streaming music services such as Spotify, I lost interest in listening to podcasts for the past few years.  But I recently discovered podcasting again as I was reading Amy Hoy's excellent articles on ....

Read more

How to prepare for iTunes Connect Shutdown Over 2014 Christmas Holiday Period

Matthew

If you are planning to release a mobile app or an update to your app towards the end of the calendar year, you need to be mindful that iTunes connect (i.e Apple) will close during the Christmas Holiday period. We've been involved in deploying apps for a while now and based on our experience its a tradition that iTunes is expected to shut down over the Christmas holidays.

During the shutdown....

Read more

Keep in Touch

Are you ready to start your project? Give us call or drop us a line.

Our Location

Fishburners, Level 2, 608 Harris street, Ultimo, NSW, 2007, Australia.

York Butter Factory, 62 - 66 King Street, Melbourne, VIC, 3000, Australia.

Send a mail

hello@tapmint.com

Call us

1300 792 720